Getting Started With Precious Metals Investing
New Investors New Investors

Getting Started With Precious Metals Investing

Looking to invest in Gold and other Precious Metals but not sure how to get started? That’s what this APMEX New Investors Page is all about. Start by downloading our New Investors Guide PortfolioDiversificationGuide . It’s full of detailed information about investing in Precious Metals and will give you a good foundation on the basic principles of investing in Gold and other Precious Metals. The APMEX Guide for New Investors gives you concise insights and quick start facts on what you need to know to start investing in Precious Metals. Download the Guide it’s free.

New Investors
If you’re looking to gain an even greater understanding about all of the ways you can add Precious Metals to your portfolio, order The Essential Guide to Investing in Precious Metals: How to begin, build and maintain a properly diversified portfolio.

The Diversification Dilemma

Savy investors try to diversify their portfolios. That means they spread their investments across different types of asset classes, such as stocks, bonds and cash. The idea is that if one asset class is down, the others will be up and help compensate for losses. The key is that the performance of each asset class is independent from the other. There are times however, like the recent financial crisis, when stocks, bonds, and cash have had similar- returns. Thus defeating the purpose of diversifying your portfolio.

Gold - The Fourth Asset Class

Historically, there’s been one asset whose performance is typically independent from stocks, bonds, and cash. That asset is Gold. The value in Precious Metals like Gold and Silver is that their performance is not correlated with stocks and bonds. Their price is independent from government or corporate decisions. And unlike, currencies that can easily be printed, the amount of Gold and Silver is finite. That’s why many financial advisors recommend that investors diversify their portfolios by adding the fourth asset class- Gold and other Precious Metals such as Silver, Platinum and Palladium.

New Investors

Gold - Let’s Get Physical

Physical Gold is available in many different forms: Bullion Coins, Bars, and Rounds. The most popular are Bullion Coins like the Gold American Eagle or Canadian Maple Leaf. The value of these coins are internationally recognized and their weight and purity are guaranteed by the governments that mint them. Holding physical Gold allows investors to have complete control over their investments.

New Investors

Key Terms You Should Know

Investing in Gold and other Precious Metals is simple and straightforward.
However, there are some simple concepts you should know:
  • Spot Price: Current, real-time price or market.
  • Melt Value: The intrinsic worth of metal in a coin or alloy.
  • Spread: The spread is the difference between what a dealer will charge to sell an item and what he will pay to purchase it.
  • Troy Ounce: The traditional unit of weight used for Precious Metals.
  • Ask: The price at which a dealer offers to sell.
  • Bid: The price at which a dealer is willing to buy.

For more key terms and definitions go to the APMEX Glossary. View Glossary

New Investors


At APMEX, our goal is to provide investors of all levels with the products, services, resources and knowledge to help you reach your investing goals:

  • Transparent Pricing: Spot, buy and sell prices are easily available on our website.
  • Selection: Over 3,500 different types of Precious Metal products.
  • Security: Your transactions and data are safe and secure.
  • Convenience: Available 24 hours a day, 7 days a week, 365 days a year. Plus secure and private shipping to your home.
  • Education & Guidance: Market commentaries delivered three times a day and access to knowledgeable Account Managers dedicated to answering all of the questions that you might have.

Five Ways To Get Started

Taking the first step to investing in Precious Metals is easy. And we’ll be here to help every step of the way. You can start here by:

  1. Register at is quick and easy and gives you access to exclusive information and offers.
  2. Read the Daily & Weekly Reports: Three times a day, we update what’s happening in the market and around the world as it relates to Precious Metal investing. We end each week with a weekly recap.
  3. Call Us: During business hours, you can speak with one of our knowledgeable representatives. So give us a call at 800.375.9006.
  4. View Top 40 Products: See what everyone else is choosing to invest in. Our Top 40 products show you our most popular investments.
  5. Live Chat: Use our Chat Window to text with one of our account managers. You’ll get quick answers, right on the spot. Chat Now.
New Investors

Educational Videos

The following videos from Michael Haynes, Chief Executive Officer of APMEX will give you a broader perspective on world events, current economic cycles and investing in Precious Metals.

Asset Allocation in Times of Economic Stress
Worldwide Gold Prices Soar- The Role of Gold in Your Portfolio
Asset Allocation with Gold
Gold vs. Major World Stock Indicies

The Daily Gold & Silver Market Report
Market Insights reported three times a day.
Weekly Market Recap
A weekly review of events that moved the Precious Metals Market.

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