Give credit to all of your digital marketing channels with Attribution Modeling. By
building, customizing, and comparing models, you'll gain insight into the impact of
your various marketing programs as they work together to drive sales and conversions.
Then you can create budgets based on more realistic values, run more balanced
marketing campaigns, and improve your results.
- It works with the Goals
data you’re already tracking in Google Analytics. No additional setup required.
- Create, adjust, and customize attribution models in minutes -- no lengthy setup
consultations or “black box” implementations.
- Compare values across channels, including paid and organic search, email,
affiliate marketing, display ads, mobile placements, and more.
- The percentage change metric lets you compare values across models for different
channels, referral sources, campaigns, keywords, and other dimensions.
- View up to 3 models side-by-side to quickly capture value differences.
- Use the custom model builder to easily define credit-weighting rules based on
position, type of interaction, traffic source, campaign, specific keywords, site
engagement, and more.
- See data instantly in the easy-to-use interface.