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Production |  Encoding |  Server Side |  Web Integration |  MP3 Information
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How to Shoot for Streaming

Tips and tricks for creating streaming media that looks good on the net.

By Michael Long

Streaming Media Master Series

Here's the scenario: The opening scene of a nature documentary shows helicopter shots of antelope running across the African landscape. The sun is beginning to rise and the camera swoops over the savanna as clouds of dust trail the stampeding herd. If the production company is preparing to stream this nature video across a 28.8kbps or 56kbps modem, the most important feature to convey to the viewer is:

A: The feel of the African savanna at sunrise
B: The pounding antelope hooves contrasting the serenity of a rising sun
C: You are looking at antelope

If you chose C, you are correct. Cinematographers and Directors have a selection of zooms, fades, and fancy camera tricks to choose from--streaming media producers do not (especially at low bandwidths). The best streaming media is produced from very simple shots.

Each major streaming technology has slight differences between the look of the video at low bandwidths. This article concentrates on the general rules to improve video with any technology. It's easy to understand how to shoot quality video for streaming when you understand how streaming works.

Rule 1: Minimize changes and movement from frame to frame.

Internet bandwidth constraints make it difficult to pass large video files. A shortcut was created to describe the video file in order to minimize the amount of information being passed from server to user. Developers decided to send only the information describing pieces of the image that changed from one frame to the next (delta frames). Occasionally, an entire frame is sent (key frames).

Walking around the office and taping your boss with a new DV camera will produce a streaming file consisting entirely of key frames. When compressed, it will look extremely 'jerky' because you do not have enough bandwidth to send the required information. However, if you put your DV camera on a tripod and focus on your bosses head and shoulders, you will get an ideal streaming file (even at low bandwidths).

Why does this matter? When the camera is on a tripod, delta frame size is minimized because the background is static. When the camera is hand-held and in motion, the background changes in every frame and delta frames become the size of key frames. Quality streaming video at very low bandwidths is generally composed of common shots. The head and shoulders shot is a favorite for streaming interview content. In any case, minimal movement is the key to streaming success.

Rule 2: Minimize the use of bright whites, blues and yellows

Many rules of thumb for shooting traditional broadcast video (i.e., avoiding "hot" colors, patterns, glare) can be used when shooting for the web. According to Patrick Hines, Program Manger for Real Broadcast Networks, bright or "hot" colors such as bright blues, yellows, and whites do not appear as well as darker colors or earth tones.

If you can control what the speaker is wearing, make sure he/she wears solid colors. A dark, solid colored shirt is the best choice. Try to avoid striped shirts or those with intricate patterns.

Rule 3: Get your audio levels correct

Never take audio for granted. Patrick Hines points out that audio levels need to be taken into serious consideration and should never be over modulated. If you want to ensure appropriate levels, use a mixer to control the audio before it reaches the computer's sound card. Any and all means to monitor and regulate sound quality during production will benefit the final piece of content.

Attempt to correct problems while shooting video, rather than attempting a resurrection during the edit or encode. Remember, streaming video production should not be approached the same as television or film production. The technology requires producers to meet these challenges with new techniques.

OverDrive Media is a full service streaming media development house delivering world-class streaming media solutions. Our core competency is streaming media Web development. We deliver streaming media integration to existing sites, build complete Web solutions that leverage streaming media or manage streaming media projects as part of a larger team. A partial list of our services includes project conception and consulting, professional graphic design, database design and programming, custom Web application development, audio and video encoding and MacroMedia Flash.
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Seattle Flash Designer and Web Designer : Mikey Longr:

I specialize in Seattle Web Design and Seattle Flash Design. Michael has been working on the web for over ten years and specializes not only in web design technologies like Macromedia Flash and HTML but web development technologies including the asp, asp.net and PHP4. As a Flash Designer in Seattle Washington I have done work for top names in the ever expanding Flash Animation industry. I owned a new media and multimedia design company for three years. OverDrive Media specilized in multimedia development including Flash, streaming, web design and database driven media systems.

Flash has revolutionized the way that web graphics are created and built an entirely new market for 3d Animation and motion graphics. Flash Animation started as a very simple method for creating vector based web animation. The Flash Movie was little more than a slight advancement of the animated gif. The files were large, the drawing options limited and the end result clunky. In the early days of the Internet (5 years ago) this was enough to blow the competition out of the water. While their have been numerous ways to create motion graphics none of these methods has combined the impact and usability of Flash. Flash became the standard for online motion graphics because it was easy to use. Web animators did not have to understand code or advanced scripting language. You could design in flash, move things around, restructure the animation and duplicate effects with ease. None of this was possible before Macromedia Flash.